Promotion Working Group

Description
The Promotion WG is responsible for supporting the external, and some internal, communications of the ILA.
Scope
The main activities of the promotion WG are

• Communicating the objectives of the ILA,
• Promoting the benefits of ILA industry collaboration,
• Communicating the outputs from the other working groups,
• Helping establish an indoor location based services ecosystem via joint marketing efforts such as press releases, trade show and conference attendance,
• Promoting dialog across the ILA via internal plenaries and seminars.

Deliverables

• ILA website content,
• Publishing press releases,
• Responding to media requests,
• Organizing and participating in conferences and industry events

Co-ordination with other ILA working groups

• The promotion working group works with all other working group to prepare their output for external publication
• The promotion working group liaises with all other working groups to agree a roadmap of content for the web-site